'Cars Are Cars/All Over The World' - Paul Simon
Jaguar: "Oh yeah? Hold my Bud Light" Volvo: "This is not a car ad. It's a gripping feature film disguised as a car ad."
This is not a car ad. It's a gripping feature film disguised as a car ad. Wow:
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
"It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
"Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic."
...annnnnnd in this corner:
Bud Light: "Nobody can screw up worse than we did".
Jaguar: "Hold my Bud Light!" 😄”
And, of course…
How silly is it that the Volvo ad made me cry.
I see what jaguar is trying to do, they are trying to make themselves relevant to a new generation but there is no way you know its about a car. They should have at least had a car at the end of the ad. its just a stupid ad. Not as bad as bud lite though.